What is a Logo? And why should I have one? The question which comes in every entrepreneur’s mind. Whenever he starts thinking about something to create recognition of his business.
Logos are graphic marks, symbols that help to identify a business or a company and create brand recognition. A good logo is the core of your brand. It facilitates clients to know what you do, who you are and what you value. Certain logos have a strong link to the memory of people. Well, that’s a lot of burden on a small picture.
For example, Nike’s swoosh is so familiar that you don’t need Nike’s writing to recognize that the swoosh refers to them.
Now coming to the 2nd question, why should you have one?
Having a competent look creates confidence with a well-designed logo. If you have a professionally designed logo, potential clients are more inclined to do business with you.
Individuals will wonder how well you can offer your company’s key products/services if your logo appears to have been created in Microsoft Word or Paint.
Each company has a logo to reflect its industry, principles, and characteristics. But not all the logos can efficiently take the business to the individuals. Logo design generally performs a significant part in an organization’s marketing. Furthermore, it boosts the company’s recognition in the ever-competitive marketplace.
So, If you want an attention-grabbing logo, feel free to reach out to us and check our logo design service.
7 Reasons why you should have a logo
Following reasons will be enough to convince you of how important having a logo actually is.
- Grabs Attention
- Makes a strong first impression
- Separates you from competition
- It communicates professionalism and builds trust
- Facilitates brand loyalty
- Connects emotionally to the customer
- Helps to build online and offline branded assets
1. Grabs Attention
Ad well-known designer Paul Rand quoted, “a logo doesn’t sell (directly), it identifies.”
These days, in particular, customer’s attention spans are brief. As things stand, companies have about 2 seconds to persuade prospective clients that they are worth considering their products.
A logo can rapidly capture the attention of viewers and transmit the key principles of a company in an exciting manner. That brief attention span can be operated to your benefit. If you have a strong logo to represent your company. The one that leads customers to evaluate your business by its image.
The majority of users scan the entire web page and get first impression in less than three seconds. The next thing they look for? The logo of a company. So, don’t ever compromise on your brand’s logo.
2. Makes a strong first impression
Your logo is the face of your company Furthermore, as it is said that “The first impression is the last impression”.
A logo is the company’s first presentation to the consumer. If built well, it can arouse the public’s curiosity and encourage them to know more about your business. If not, seems like you’ve just alienated a prospective client base and destroyed your business.
Well, I’m kidding, sort of.
Would you like to build your company name in plain text instead of an eye-catching symbol or emblem that represents your brand in an effective manner? You wouldn’t want that to be the first thing prospective clients see, would you?
Nope. You likely want your clients to be wowed immediately.
A logo is an excellent way to get your prospective clients impressed from the start. In the future, they will have ages to know you better. In the beginning, having a logo tells a bunch about your company.
3. Separates you from the competition
Logos shouldn’t be the literal representation of your brand principles. But the tone of your company should be captured by them. A successful logo can transmit your business model’s spirit & character and encourage clients to know more about you.
More importantly, logos can demonstrate viewers visually what distinguishes you from comparable businesses. Think about the variety of clothing brand logos’ aesthetics. The Lacoste crocodile logo is fun and informal, ideal for a brand that’s all about casual, convenient sportswear.
Even more, small information that expresses your identity can create a permanent feeling when customers first discover your brand. Is your company tech-savvy or creative? Funny or young? Is it rooted in tradition or craftsmanship? Committed to procedures that are environmentally friendly? Luxury or fashion embodiment?
A good logo represents who you are, but it should also distinguish you from everyone else as well. Moreover, a decent logo should dare to be different.
4. It communicates professionalism and builds trust
When you start a fresh company, getting others to trust you can be a task whether they are your clients, suppliers or shareholders. That’s why it helps to take the old school advice:
“Dress for the job you want”
Before an individual tries your product or service. Think about visiting a mediocre website or receiving an outdated company card. It doesn’t impart trust or respect, does it? You probably won’t jump to buy something or email someone for more data.
A strong brand, in contrast, can encourage someone who knows nothing about your company to begin gaining confidence and interest in what you are delivering. Furthermore, It can assist to create loyalty over the moment as your company expands and gets supporters, you just need to think about your favourite coffee store icon and how it makes you feel when you see it on someone’s breakfast cup.
You can immediately communicate that you mean business by developing an excellent logo and placing it on your website and other customer-facing equipment. And because 70 percent of businesses claim that retaining a client is cost-effective than acquiring a fresh one, the more trust you build, the stronger your company will be.
For example, BMW is in the automobile business, not in the clothing business, yet faithful clients proudly carry hats and shirts showing brand loyalty. This is excellent social evidence to draw others by purchasing your products to join the club.
5. Facilitates brand loyalty
A business will redesign its logo from moment to moment, perhaps to update its design or represent some other shift in the business. As an advertiser, I get this. But as a customer, I hate it. Furthermore, I feel a little cheated whenever I alter the logo that I am used to.
I have to retrain my brain now to look for something fresh. Brand loyalty is enormous and requires to be fostered by every company. To build brand loyalty, an identifiable and familiar logo runs a lengthy way.
If they pursue your company, your logo can offer customers a physical and mental touch. It is possible to sell promotional items or merchandise displaying your logo based on your brand.
Many companies are giving away free pens and company shirts with their logo placed prominently on them. While this can be helpful in gaining fresh clients, similarly, it can also be an incredible way of building gratitude and allegiance to your brand.
6. Creates an emotional connection
View all the most popular logos again. What do you feel about them? Logos are often the first thing that connects you emotionally to the brands you prefer or love.
Consider this information from marketing and entrepreneurship:
- 80 percent of consumers think that colours boost brand recognition
- 93 percent of purchasing decisions are made based on visual perceptions
- 7% of customers say they buy a product due to the colour
That’s why your small business requires a logo intended specifically to attract a favourable customer response. If clients link to your logo, your business is unlikely to be forgotten. And if they have excellent memories of your business, they are more inclined to purchase your products or facilities.
In contrast, if your logo isn’t built professionally or fails to attract customers by using colour psychology to connect with them emotionally it may be bad news for your bottom line. Because, as the saying goes, “Your first impression is your last”.
7. Helps to build online and offline branded assets
If you don’t have a logo, these to – do things can readily be stopped or placed on the table for discussion. But note that even if the most fundamental “Coming Soon” websites are launched, a logo will probably place a specialist stamp on what you’re doing and let you pass on to other assignments.
Likewise, by investing in a logo you love, you can test the vital advertising to-dos, select the other branded apps that make the most sense for your company and then develop or outsource them appropriately.
While you may need to deal with different other issues when building your business, don’t ignore the significance of investing in a professional logo.
Certainly, a skilled logo for small business is a valuable investment but it will be worth it in the long run.
It’s not compulsory to create a logo, and you might not lose current clients without one. However, there is a nice opportunity you will miss times when you might have stimulated interest in a fresh client.
Consumers are increasingly taking ownership of their experience. They can easily bypass companies that don’t work hard to get attention
The only way to take fresh clients into a steady flow is to quit your area of convenience and go where your crowd is. Make your marketing more effective by placing one knowledge at a moment to operate with your logo and building recognition of your brand.
If your business does not have a logo yet or even have one built in Microsoft word or paint and you want someone to recreate it, feel free to check out our logo design service for eye-catching and creative logos.